Spumos | Gentle Cleanliness, Told Like a Fairy Tale

Spumos is a liquid detergent brand developed by BroHouse, an award-winning branding agency in Bucharest, Romania, founded by Horia and Costin Oane. The project showcases BroHouse’s expertise in branding strategy, visual identity, and packaging design, delivering a distinctive and emotionally driven brand in a highly competitive household category.

Branding Strategy by BroHouse

As a leading branding agency in Romania, BroHouse approached Spumos with a clear strategic objective: to create a detergent brand focused on gentleness, safety, and emotional connection for modern families. Instead of following the industry’s technical and aggressive visual language, BroHouse developed a brand inspired by Romanian folklore—positioning Spumos as a warm, human alternative in the detergent market.

Founded by Horia and Costin Oane, BroHouse is recognized for building brands that balance strategy, storytelling, and design excellence. This project reflects the agency’s belief that strong branding should feel authentic, culturally grounded, and memorable.

Visual Identity & Packaging Design

The packaging design for Spumos introduces a unique narrative character, Făt Spumos – a gentle hero inspired by Romanian fairy tales. Created entirely from foam, the character symbolizes softness, care, and effective yet skin-friendly cleaning.

The visual identity uses a calm marine blue as the core brand color, reinforcing trust, balance, and cleanliness. Each fragrance variant features its own color palette and expression while maintaining a unified design system -demonstrating BroHouse’s expertise in scalable packaging design systems.

Award-Winning Branding from Bucharest

As an award branding agency based in Bucharest, BroHouse consistently delivers projects that stand out both locally and internationally. The Spumos project highlights the agency’s ability to combine strategic branding with strong visual storytelling—positioning everyday products as meaningful, emotionally resonant brands.

Results

Spumos stands as a clear example of how thoughtful branding and packaging design can transform a functional product into a trusted household companion. Through strategy, storytelling, and design, BroHouse reinforces its reputation as one of the most respected branding agencies in Romania.