Pizzeta: Bringing Italian Pizza Home
Pizzeta is an artisanal pizza base, carefully crafted from natural ingredients and slow-fermented for the perfect texture—crispy on the outside, soft on the inside—delivering the authentic taste of Italian pizza right at home. The product’s simplicity and quality formed the foundation for the BroHouse team’s creative challenge: how to translate this authentic experience into a visual identity that feels familiar, approachable, and unmistakably Italian.

The Challenge
The main challenge was to make the packaging itself communicate Italian culture and the joy of cooking, without relying on clichés. BroHouse needed to create a brand identity that was both memorable and friendly, while ensuring the packaging reflected the product’s artisanal quality and the effortless enjoyment it offers. Every detail – from name to logo to illustrations – had to work together to tell this story.

The Solution
The BroHouse team developed a warm, approachable brand name and a fluid, natural logo that embodied simplicity and authenticity. The packaging features minimalist illustrations of iconic Italian hand gestures, set against a flat blue background, giving the product a distinctive personality while subtly conveying culture and emotion. This approach moves beyond traditional pizza imagery, letting the packaging “speak Italian” in a way that feels both elegant and playful.

The Result
The final design transforms Pizzeta’s packaging into an expressive ambassador for Italian cooking. It communicates warmth, joy, and effortless charm, inviting consumers to experience the pleasure of making pizza at home. By letting the packaging itself tell the story, BroHouse created a brand that is not only visually striking but also deeply connected to the product’s authentic Italian roots.