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Brochure and Identity design for Eugenides Foundation

Brochure and Identity design for Eugenides Foundation

The Eugenides Foundation is an independent, non-profit foundation with a mission to enhance the scientific, technological and technical education of the Greek youth and to promote science and technology to the general public. It was established in 1956.

Starting with their main 28 page brochure / program i was asked to create their new identity in my style. The idea behind the cover was about a world of knowledge and wonder that is uncovered in the foundation. My goal throughout the brochure was to keep a balance between minimal, serious, and playful and fresh. The diagonal line was my way of creating that balance and at the same time is based on the twirl of a page but simplified to a simple line that follows the whole identity. Once the brochure was ready we also worked on posters that would be displayed on digital screens in the foundation, social media posts and also a two fold brochure for their UTech Lab. Since the two fold brochure had a few limitations i had to consider, like being printed in-house and changing regularly, i kept the same logic of the rest of the identity but with a little different approach.

CREDIT

  • Agency/Creative: Smirap Designs
  • Article Title: Brochure and Identity design for Eugenides Foundation
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Redesign, Brand World, Branding, Graphic Design, Identity System, Illustration, Rebranding, Research
  • Industry: Education
  • Keywords: Pop Art, Mike Karolos, Geometric Art, Brochure, Identity, Posters, Branding, Planetarium, Greece, Illustration

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