MamaPlanta is a space in the city of Lima, Peru, created so that people can acquire the perfect plant (perfect match) in order to create an oasis in their homes, beautifying them and filling them with life, pot by pot. The founders’ motivation prompted us to create this oasis in a unique way, using an electric blue; an unusual and striking color, different from the one commonly used in the category. This color contrasts very well with the beige, in combination with the inherent green of the plants, which are only used in photography. For the logo, we created a typography in the shape of leaves, which generates the sensation of being alive, like plants, accompanied by a diverse and illustrated universe of plants in symmetrical compositions.
This was a very special rebranding project, developed during the pandemic.
CREDIT
- Agency/Creative: Provincia Estudio Creativo SAC
- Article Title: Bringing Nature Home: Mama Planta’s Unique Oasis with Striking Electric Blue Brand Design by Provincia Estudio Creativo
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Peru
- Agency/Creative City: Arequipa
- Market Region: South America
- Project Deliverables: Brand Identity
- Industry: Entertainment
- Keywords: plants
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Credits:
Creative Director: Fernanda Medina
Account Manager: Andrea Alonso
Designer: Daniel Olivares
Designer: Gabriela Machicao
Designer: Felipe León
