Calexo isn’t just another cannabis beverage, it’s a state of mind. It aims to shift perceptions and preconceived notions through art, flavor and science. Op Art “optical art” is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clichés – allowing the consumer to perceive the illusion on their own terms.
Capturing the laid-back feeling of the rolling hills, lapping water, brilliant sunsets and desert flora that defines the California and northern Mexico region, we applied a crisp, warm, color palette to both the brand and its unique flavor profiles.
A visual system of thick-to-thin striped motifs provides an added visual cue for the increasing intensity levels of THC.
A Brand Styleguide keeps the visual identity cohesive by outlining rules for the logo, typography, color palette and graphic motifs.
- Agency/Creative: TRÜF
- Article Title: Bring a Smile to Your Mind
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Packaging Design
- Format: Bottle, Can
- Substrate: Glass Bottle, Metal