” The packaging design for these aromatic candles is eye catchy and subtle because of the nature of the product in it. We wanted to show the beautiful product instead of hiding it in board cartons. So we designed these boxes in a way that the product is visible and the graphics on the packaging depicts the scent of each box. The use of more of white colour for the background depicts the serene, calm nature of the product- candles. The packaging design for different fragrances is creative, functional, and capable of unlocking a brand’s potential. The typography and the subtle look of the layout add value to the product.”
CREDIT
- Agency/Creative: Brij Design Studio
- Article Title: Brij Design Studio – Call It Candles
- Project Type: Packaging
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
