In the complex landscape of tech consultancy, Brightr emerged with a clear purpose: to help consultancies create and share compelling client stories. Butcher Studio was tasked with developing a brand identity that would embody this mission, transforming intricate tech narratives into accessible, engaging stories.

Our approach began with a deep dive into the tech consultancy world. We sought to understand the challenges these companies face in communicating their successes and the needs of their audience. This research formed the foundation of our design strategy.

The cornerstone of the new brand is a minimalist logo that symbolizes the illumination of complex ideas. Its simplicity ensures recognition across various scales, from app icons to large-format displays, while its design subtly nods to the concept of bringing clarity to complexity.

We chose a deep emerald as the primary color, deliberately stepping away from the typical blues dominating the tech space. This choice helps Brightr stand out while conveying a sense of growth and clarity. The color palette is complemented by carefully selected accent hues that add dynamism and aid in platform navigation.

A unique visual system of five figures forms the heart of the brand’s visual language. Each figure represents a different aspect of information sharing and idea generation. This system serves as a powerful tool for Brightr’s clients, allowing them to visually articulate complex concepts and success stories effectively.

The typography, based on Creato Display, was chosen for its modern look and excellent readability across digital and print media. This choice ensures consistency in brand communication across all touchpoints.

We developed a set of custom icons that translate abstract tech concepts into clear visual elements. These icons not only enhance the platform’s usability but also provide Brightr’s clients with a visual shorthand for their own storytelling.

The brand identity was consistently applied across all touchpoints – from the web interface and mobile app to marketing materials and social media presence. This cohesive application helps create a strong, memorable brand presence for Brightr.

The impact of the new brand has been significant. Brightr has reported increased platform engagement and positive feedback from clients who find the new visual language both appealing and effective in conveying their stories.

This project demonstrates Butcher Studio’s ability to create functional and aesthetically pleasing brands for B2B tech companies. Our focus was not just on visual appeal, but on crafting a brand that serves as a powerful tool for our client and their users, facilitating effective communication in the tech consultancy space.