Award-winning design agency ACL Creative Studio reveals its latest branding project for the environmentally focused branding agency Brighter Future.
Brighter Future focuses on working exclusively with organizations and businesses that are developing services and solutions in response to the environmental crisis. Our task was to successfully position Brighter Future within the environmental niche market and develop an outstanding visual identity, that captures the essence of caring for nature as well as the quality work and expertise in their field.The process took countless hours of research and brainstorming, identifying and analysing obstacles and opportunities for Brighter Future and developing an integrated brand strategy. This resulted in a broad action plan that covers every aspect of building the Brighter Future brand and how they work with others to achieve their goals and have a positive impact on the world.
Translating the findings of the brand strategy, the design exploration pointed us in a clear direction. The new identity encapsulates Brighter Future’s brand personality perfectly and offers a powerful platform to spread awareness amongst the public, but also connect directly to Brighter Future’s main audience. We wish Brighter Future the best of success in its work to empower environmentally focused organisations.
- Agency/Creative: ACL Creative Studio
- Article Title: Brighter Future Agency Branding by ACL Creative Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Advertising, Brand Identity, Brand Strategy, Identity System, Illustration, Logo Design, User Experience, User Interaction, Web Design, Writing
- Industry: Mass Media
- Keywords: Branding, Identity, Environmental, Sustainable, Sustainability,
Agency: ACL Creative Studio