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Brewz: Cold Brew Coffee With Character by ARD Design Agency

Brewz: Cold Brew Coffee With Character by ARD Design Agency

Brewz is a Swiss-born cold brew coffee made with just two ingredients: water and single-origin coffee beans sourced directly from farms in Africa. No sugar, no milk, no shortcuts—just pure, genuinely good coffee. It’s energising, rich in flavour, and handcrafted for people who care about what they drink. Every bottle reflects the essence of slow-crafted cold brew, made for true coffee lovers who want quality without unnecessary complication or additives.

The aim of the design was to create packaging that mirrors the product’s vibrancy, honesty, and refreshing character. Each coffee origin has its own personality, so we placed it at the heart of the visual story. Every country name—Congo, Burundi, Ethiopia—was drawn with custom lettering, giving each variant a distinctive voice. This detail makes every bottle feel personal and rooted in the place it comes from, not just another SKU in a category lineup.

The colour palette breaks away from the usual cold brew visual codes. Instead of relying on dark, heavy tones, Brewz embraces a mix of soft pastels—pink, green, blue—paired with sharp red and clean white. The contrast creates a fresh, contemporary aesthetic that immediately stands out on the shelf. It signals a brighter, more modern take on coffee culture, one that feels energetic and accessible rather than serious or heavy.

At the centre of the identity sits a bold, clean logo supported by minimal text and simple infographics. These elements make key information quick to understand, reinforcing the straightforward nature of the product. Nothing is ornamental for the sake of it; everything has clarity and purpose.

Brewz is coffee with character—a modern, dynamic brand for people who want great coffee on the go without compromising on taste. The design captures its cheerful, refreshing, and energetic attitude, echoing the experience inside the bottle. It’s a design that lets the product speak in its own bright, confident voice.






CREDIT

  • Agency/Creative: ARD Design Agency
  • Article Title: Brewz: Cold Brew Coffee With Character by ARD Design Agency
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Tone of Voice, Branding, Design, Graphic Design, Label Design, Logo Design, Packaging Design, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2025/26 cold brew packaging, beverage branding, custom typography, bespoke lettering, pastel packaging, bold identity, minimalist layout, modern label design, shelf standout, typographic identity, coffee packaging

  • Credits:
    Creative Director: Jane Struk
    Creative Director: Vincent Guignard

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