Introducing Brewmingo, an instant coffee brand that blends speed, fun, and personality in every cup.
At the heart of the brand is a playful flamingo mascot—bold, carefree, and always on the move. Just like its name suggests, Brewmingo is about good vibes and those little coffee moments shared with your amigos—or savored solo during a busy day. The mascot brings a sense of energy and motion, embodying a lifestyle that’s quick yet vibrant, chaotic yet cheerful.
The visual identity is a balance of minimal, hand-drawn linework and expressive color. Soft pinks and warm coffee browns give the brand its signature look—combining streetwear-inspired freshness with a cozy, inviting vibe. The design speaks to a Gen Z audience: energetic, expressive, and never boring. Every element, from the logo to the illustrations, was crafted to feel approachable, authentic, and a bit quirky—just like the people it’s made for.
Brewmingo isn’t just coffee—it’s a ritual made easy: open, pour, stir, and go. Whether it’s an early morning hustle, a mid-class recharge, or a late-night grind, Brewmingo offers a no-fuss brew that fits right into your flow. The packaging includes encouraging messages, friendly copy, and the iconic flamingo character, turning each cup into a visual mood-lift.
From mascot design and typography to packaging, illustration, and tone of voice, every part of Brewmingo was built to celebrate convenience with character. It’s a brand made for motion—fun to look at, fast to use, and full of personality.
Because life moves fast… but your coffee can still have style.
CREDIT
- Agency/Creative: Irin Shorme
- Article Title: Brewmingo by Irin: An Instant Coffee Brand with Flamingo Charm and with Flamingo Charm and Everyday Hustle
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: Bangladesh
- Agency/Creative City: sylhet
- Market Region: Asia, North America, South America
- Project Deliverables: Brand Design, Brand Identity, Branding, Character Design, GIF Animation, Illustration, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Branding, illustration, instant coffee, playful branding, colorful packaging, cute illustration, tropical design, fmcg branding, illustration design, procreate, quirky packaging, gen z brand, fun packaging, character branding, product branding, coffee illustration, flamingo mascot, youthful identity, packaging concept, vibrant design
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Credits:
Packaging & Illustration: Irin Shorme
