• Project

  • Region

  • Industry

Brewing Elegance: The Rise of Leaven, Riyadh’s Premier Drive-Thru Specialty Coffee Experience

Brewing Elegance: The Rise of Leaven, Riyadh’s Premier Drive-Thru Specialty Coffee Experience

As the sun rises over the skyline of Riyadh, the city hums with the anticipation of a new day. And what better way to greet the morning than with a cup of coffee? But this isn’t just any cup of coffee. This is Leaven – Riyadh’s exquisite new drive-thru coffee shop designed for the sophisticated adult who knows, loves, and lives their coffee.

At Leaven, we believe that coffee is not just a beverage, but a lifestyle. We understand the role coffee plays in the daily ritual of our mature and discerning clientele. Our promise is to provide an elegant, clean, and memorable brand that emphasizes high-quality coffee and the exceptional experience within our shop.

The moment you approach Leaven, you’re met with an enthusiastic and welcoming aura. The Leaven experience is defined by the warmth of our greetings, the charm of our service, and the glamour of our setting.

We’ve designed our drive-thru to provide an efficient and comfortable experience, allowing you to start your day with a delightful touch of luxury. Our commitment to knowledge and competency reflects in every cup we serve.

Our visual identity is captured perfectly in our logo – an icon inspired by the Arabic lettering of the ‘E’ sound. The logo resonates with our brand’s upper-class tone of voice, encapsulating our commitment to sophistication, charm, and femininity.

It’s a mark of our passion and a testament to our commitment to providing a superior coffee experience.

We understand the importance of comfort in a busy world. Our brand values of efficiency, quality, and comfort are at the core of our business, ensuring that every interaction with us, from ordering to sipping your coffee, is a seamless and enjoyable experience.

Leaven – where sophistication meets comfort in a cup. With every sip, you’ll understand why we’re quickly becoming the city’s premier drive-thru specialty coffee experience. So, the next time you’re in Riyadh, follow the enticing aroma of coffee to our drive-thru. Experience the Leaven difference and elevate your coffee ritual to a level of elegance you’ve never known. Welcome to Leaven. Coffee, redefined.

CREDIT

  • Agency/Creative: Dear Brand
  • Article Title: Brewing Elegance: The Rise of Leaven, Riyadh’s Premier Drive-Thru Specialty Coffee Experience
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Jordan
  • Agency/Creative City: Amman
  • Market Region: Middle East
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Illustration, Packaging Design, Packaging Guidelines
  • Industry: Food/Beverage
  • Keywords: coffee, packaging, branding, identity, logo

  • Credits:
    Creative Director: Abdul-Rhman Abdul-Hadi

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
4
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
4
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
4
Bad
Vote
1