Mucho has launched a new identity for BrewBird, a startup at the forefront of the drip coffee and technology industry.

Having designed the world’s most technologically advanced coffee brewing platform to create a magical experience, BrewBird ensures you get the freshest cup of coffee ground-to-order with a touch of a button.

Their partnership with the best roasters in the world enables them to deliver freshly roasted beans right as they’re roasted. Whole beans in compostable pods are ground per cup, and their industry leading technology allows the roasters to provide the exact specifications for the perfect cup.

We were tasked with delivering a new brand identity and memorable packaging system to help BrewBird tell this unique story bringing together the artisanal craft of coffee roasters, taste and technology.

The new logo cleverly combines two letter ‘B’s, a bird, and coffee cups. The three hidden easter eggs play up the joy that comes with brewing a delicious cup of coffee with BrewBird. The identity features a restrained color palette, primarily using black, white, and bronze. This allows for the paint patterns to really serve as bold pops of color.

We brought this unparalleled freshness and taste to life by working with renowned Scottish artist Craig Black. Craig flew to San Francisco to create one-of-a-kind acrylic paint pours to represent the flavor profiles of individual coffees.

Together with a new logo, the whole identity works together to create a lively, joyful, and extremely memorable experience, unique to the coffee industry space.