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Bremen Beer Packaging Design Concept

Bremen Beer Packaging Design Concept

Craft beer with the Bremen Town Musicians based on the original story about a donkey, a dog, a cat, and a rooster, all of whose years of life and usefulness on their farms had already passed, were soon to be thrown out or mistreated by their owners. One by one, they leave their homes and set off together. They decide to go to Bremen, known for its freedom, to live there without owners and become musicians there (“Something better than death, we can find anywhere”).

On the way to Bremen, they see a lighted cottage; they look inside and see three robbers enjoying their ill-gotten gains. Standing on each other’s backs, they decide to scare off the robbers with noise; the men flee for their lives, not knowing what the strange sound is. The animals take possession of the house, eat well and settle down for the evening.

There are several local breweries in Bremen, who are as famous as places of view including a bronze statue depicting the Bremen Town Musicians. If you are looking for freedom and have hard times, you can relax in the company of the famous quartet. And even if everyone likes different music and type of beer, the love love for drink is something you want to shout about.

The illustration represents a fragment of the plot of the story, where the heroes join forces to expel a common enemy. The print on the jar is made in a circle, so that at any turn on the shelf one can recognize the story familiar to everyone. The type of beer is depicted as a sound bubble, like in comics.

CREDIT

  • Agency/Creative: Alina Vasileva
  • Article Title: Bremen Beer Packaging Design Concept
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Can
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: packaging, concept

  • Credits:
    Designer: Alina Vasileva
    3D: Andrew Poluhov
    Tutor: Leonid Slavin

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