The Bacelli winery was born in Cingoli, a village known as “ the Marche region balcony” for its stunning panorama, located in the centre of Italy, halfway between the Adriatic sea and the Sibillini mountains. Bacelli’s vineyards cover an area of six hectares and the love of this family for wine has been handed down for nine generations. The most delicate processes of production are still handmade, in order to dedicate a targeted care to plants and to get the best selection of grapes for their wines.
Expressing the greatest respect for Nature, Bacelli winery aims to the goal of reducing soil pollution and environmental impact by using biodegradable materials in pruning and tying their vines. The Bacelli vineyards boast a very special feature: the ground underneath the vines is crossed by a vein of calcite, a precious mineral that enriches their Verdicchio with unique characteristics.
The new labels, Brejo and Monte Circe, were inspired by this specific mineral composition of the soil. In order to replicate this peculiarity of their wineyards, no coloured inks were applied: the subject was printed by using a matt UV painting with Braille effect, to reproduce the shapes and colours of these very ancient mineral rocks, and to create a tangible and visual contrast with the porosity of the chosen paper.
Each subject in the two series of labels depicts a different fragment of crystal broken off from the mineral vein of calcite that runs underground the wineyard soil. To distinguish the two wines, in addition to the matt UV varnish with Braille effect, hot pressing was used, too: Brejo (a D.O.C. Superior Verdicchio wine) is featured by a silver hue, while Monte Circe ( a D.O.C. Classic Verdicchio ) by a copper one.
- Agency/Creative: Numeroquattro
- Article Title: Brejo and Monte Circe Wine Label Design by Numeroquattro
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Montecassiano
- Market Region: Europe
- Project Deliverables: Art Direction, Label Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: wine, label, packaging
Designer: Lorenzo Richiardi