Welcome to a world of pure laundry bliss, where nature’s most captivating fragrances dance upon your clothes.

Immerse your senses in the gentle scent of blooming lavender fields, the zest of sun-kissed citrus groves, or embrace the soothing effect of an ocean breeze that transforms your laundry routine into a tranquil escape. Breez infuses your fabrics with an airy scent that evokes the very essence of nature.

Transforming a packaging line into a washing line.

Our goal was to make a strong impact on the shelf and stand out in a saturated market. Breez breaks away from the conventional laundry cues with a packaging so simple it instantly communicates its promise visually. Bright colours, airy scent. Breez instantly grabs your attention in-store with a packaging range so simple it explains itself at first glance.

Gently curved illustrations in bold bright colours are combined with a floating typographic approach that enhances the effect of a wavy summer breeze. Driven by its concept and brand name, we created a refined typeface that elevates both the Breez wordmark and brand messaging.

The laundry peg closure adds the final illusory layer to the packaging. It creates elegant ripples in the soft-touch material that gives the fabric illustrations a tangible and airy feel. The contrast of vibrant colours against a pristine background not only makes the pouches stand out instantly, it makes them literally float of the shelf.

Breez.
Fragrances of nature painting poetry in the air.