The challenge: Development of brand complex for café/bar Holydeer.tbilisi in Tbilisi. Development of verbal and visual brand identification.

Objective: To attract expats, tourists and especially local residents.

What we have: Premises in the old city (historic centre of the city, very popular with tourists). There is a bar in a residential area on the way to the funicular (one of the important attractions of Tbilisi). There are a lot of hotels and apartments around, tourists and expats like to live in this very district.
The essence is a new culture of recreation (new for Tbilisi and familiar for tourists and expats).

Insight: THEY GROUZINES are tired of eating away from their own food, they want to meet the world trends – they are very receptive to everything new, with a pronounced hedonistic vector.

Solution: The name Holy deer came from a legend, according to which deer are the symbol of the city of Tbilisi.
Mainly, which we use in graphics, became a symbol of the hand: the hand of the saint, the Creator. The hands create all dishes and drinks that are handed out by the same hands. In addition, the hands are a means of communication when you speak different languages.
Combining all of the above elements, we only need to add a font that carries the modernity, for which is responsible a locally transformed headset “Druk Wide” and a pinch of historicity, which includes antique “Lovelace” in the signature of the institution.