Kinder has always been able to connect hearts and minds with a perfect synthesis of taste and simplicity. Over the years, the brand has built a reputation for creating products that offer moments of joy and indulgence while maintaining an image of purity and authenticity. But what happens when the essence of Kinder’s iconic simplicity is combined with the irresistible sweetness of cookies? The result is nothing short of extraordinary—a product that brings together the comforting, familiar crunchiness of American-style biscuits with the uniqueness and quality that Kinder is known for. This union gives rise to a new, innovative offering in the world of cookies that retains the beloved traits of Kinder while exploring a new category of indulgence.

The packaging design, developed in collaboration with Break, serves as the perfect visual representation of this exciting new product. The graphics are thoughtfully crafted to combine the distinctive features of the Kinder brand—its essentiality and iconic nature—with the traditional codes associated with the cookie category, such as crunchiness and indulgence. This blend of attributes is conveyed in a way that remains true to Kinder’s identity while embracing the irresistible appeal of the cookie world. The result is a brand statement that speaks volumes: a simple, light, and genuine style that successfully communicates the crunchy pleasure of the new biscuit.

The visuals on the packaging are designed to be engaging and evoke a sense of craving. A scratchy, rustic logo adds a touch of authenticity, reinforcing the idea that this biscuit is both delicious and straightforward. At the same time, the imagery highlights the crispness of the pastry, which is filled with fragrant, tempting aromas. The biscuit itself is studded with the iconic chips of Kinder chocolate, offering a perfect balance of textures and flavors. This combination of visual elements and product design captures the essence of Kinder’s commitment to providing joyful moments, with a new twist that’s bound to captivate cookie lovers everywhere.