An exceptional product or another plant-based milk on the market?
In this double-digit, fast-growing sector, new products are launched on a constant basis.
Seven Seeds is the latest addition to the shelf. It is a plant-based beverage created by Nüitree, a company based in the UAE. a newcomer that sets to reshape the offering in the Middle Eastern area.
How will they stand out of the competition?
Nüitree is different because they’ve arrived last. So they have learned from others. They have had the time to study the market, its shortcomings, its failures. And took the time to came up with their unique methodology of producing vegetable drinks.
Their thinking is rooted in the new, as they offer a delicious alternative without imitating dairy products. Instead, they invite you to enjoy the pure flavor of nuts (or seeds or grains) which feels more round and intense than ever. And to benefit from nutritional values that stay intact throughout an extraction process where the whole nut – pulp and all – is crushed.
The product holds an exceptional promise. How to bring it to life on the shelves?
We started with a question from the consumer’s perspective: how come that ingredients that are so dry give such a liquid outcome? How do we get to sip a whole almond?
It all lies in Nüitree’s magic of making. The new process turns ingredients into heroes, endowed with new powers.
The packaging design then serves as a captivating narrative, unfolding the hero’s journey – the ingredient – and the tale behind its transformation.
The name Seven Seeds is inspired by a simple fact: it takes up to seven almonds, grains, or beans to create just one drop of exquisite drink – while the lead-in line “the wonders of the,” announces extraordinary qualities and benefits.
The main visual boldly showcases the connection between the hero ingredient and the final product, making it unmistakably clear: this is as close as it gets to sipping an almond, or grain.
The consistency and shape of the drop effectively convey the new creaminess and the rounded flavor.
On the sides, chunks of text in a fresh tone of voice reveal the features and secrets behind the making of a truly innovative product.