Spreading Italian Taste Worldwide
Break Design captures the senses in different markets for historical preserve producer Mutti.

Mutti’s story is one of passion and tradition marked by a single color: the vibrant red of the tomatoes they have been processing for over 120 years.
More than a historic preserve producer, Mutti is an authentic Italian love-brand. Products are made with a short list of high quality ingredients, both delivering the authentic taste of well-made food and bringing the genuine feel of Italian culinary traditions to the world.

The introduction of the new custom glass jar for eight diverse markets including the UK, Australia, the Nordic countries, and of course Italy presented an exciting opportunity for Mutti to elevate its brand perception across various regions simultaneously.

It was also an opportunity to address the different needs of both domestic and international markets, where customers in the home market prioritize high quality, while those in foreign ones seek authentic and genuine Italian flavors.

The solution was to focus on a proposition that was both simple and relevant to each and every market: a taste that captivates the senses. An experience that starts with the “pop” of the lid, when an intense, genuine aroma spreads in the air from the vibrant red heart of Mutti sauce. In order to convey high quality, this simple proposition had to be delivered in a a distinctive visual language and a premium tone of voice.

The design thoughtfully divides the label into two dedicated areas, centered around the pivotal logo. The lower red section features clear product descriptions and credentials, while the upper section celebrates the hero ingredients, with background colors that vary according to flavor.
Generous and weightless, the ingredients are balanced in an elegant twist – that’s what Mutti sauce will do to your 100%, high quality Italian pasta dishes.

A global restyling that elevates Mutti’s pasta sauces with a premium, Italian-inspired design and sensory storytelling.