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Brazilian Team Rebrands Gamma, a Premium Private Bank

Brazilian Team Rebrands Gamma, a Premium Private Bank

Gamma is a premium private bank. Gamma carries a speech where is is seen more as a brand than a bank. Its like a club which allows the customers to have a sense of belonging. It uses emotional appeal and unique experiences to generate desire. The brands goal is to help people and companies have a healthy relationship with money and make good financial decisions. As a premium private bank, Gamma can help make dreams com true and invest in big ideas, in addition to facilitating and encouraging people to grow and companies to progress. We developed naming, branding, strategy, voice, 3D, type, Video, retouch, Archviz, narration, UI/UX and more.

CREDIT

  • Design Agency: Victor Weiss Studio (Director) and Team: Designer Yago Barbosa / Designer Bruna Blumer Designer / Branding Mateus Morgan / 3D Filipe Duarte / Archviz Francis Basan / Video Luiz Arthuso / UI/UX Viktor Navorsky / Retouch Felipe Polo / Type Jose Augusto / Motion Dryw McArthur / Narrator
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brazilian Team Rebrands Gamma, a Premium Private Bank
  • Brand / Project Name: Gamma Bank
  • Production Credits: Victor Weiss / Director / Designer Yago Barbosa / Designer Bruna Blumer Designer / Branding Mateus Morgan / 3D Filipe Duarte / Archviz Francis Basan / Video Luiz Arthuso / UI/UX Viktor Navorsky / Retouch Felipe Polo / Type Jose Augusto / Motion Dryw McArthur / Narrator
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Structural Design, Branding, Brand Refinement, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience
  • Service Brand Application: Architecture, Brand Guidelines, Merchandising, Mobile App, Outdoor Media, Packaging, Presentation, Retail Display, Signage, Digital Advertising
  • Location: Brazil
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Project Keywords: Branding, Archviz, naming, bank, gamma, minimal, victor weiss, retouch, 3D, card, gold, coin, rich
  • Industry Category: Financial

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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46
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