Based on the name of character from the novel, Don Quixote, Quixote is about questing for something even if it seems like you will fail. As the tagline says “Not a regular streetwear brand.” The essence of the brand is to show that it is always possible to be better than yesterday, more noble.
As you saw in the bio quixote is about questing for something even if it seems like you will fail.The next step was to find out how to translate this into a logo that was modern, minimalist, creative and clean.
CREDIT
- Agency/Creative: Yago Ferreira
- Article Title: Brazilian Designer Develops Streetwear Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Identity, Graphic Design, Identity System, Research
- Industry: Fashion
- Keywords: Streetwear, T-shirt, Skate, Hype
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
