A trio of contemporary gins that capture the authentic spirit of Angola. A unique land of abundance that both provides and inspires. Our contemporary packaging design takes inspiration from the culture of the local people whose lively hood is closely linked to the ocean and its natural treasures, represent a natural connection between the people and plants.
A unique combination of blind embossing, gold, colour and transparent foil highlights these finer details, while the heart of our Axi design is raised by 3D gold foil emboss. Each bottle of Axi Lwanda is distilled, bottled and labelled in Angola.
“Wine is poetry, gin is life,” coined entrepreneur Manuel Bastos, who launched the “Axilwanda” gin in Luanda last December. For those who like both wine and gin, it’s hard not to agree with his slogan. The experience of drinking wine, particularly red wine, is indeed poetic and romantic, depending on who accompanies us. Gin, in the absence of more suitable words that faithfully translate what we want to express, we would say, is life…
The AXILwanda distillery is located in Ilha do Cabo, the site of the two family restaurants managed by Manuel Bastos, Quintal da Tia Guida I and Quintal da Tia Guida II. The “Axi”, as the young entrepreneur prefers to call his gin, “is a toast to the Angolan Nation and the African continent, as proof that we can do something,” he said.
Despite being born in Ilha do Cabo, in Luanda, Axilwanda is for the world because it is produced according to international standards. The first element that catches our attention is the branding, but the bottle, designed in detail, is also a show-stealer. In a first phase, 1000 bottles were released in the market, distributed by the company through its own channels. Soon, Axilwanda will also have rosé and lemongrass versions, and its own store and bar, installed in the distillery, where it will be possible to make tastings and guided tours of the production process. In the end, visitors will be able to make their own gin, guaranteed Manuel Bastos.
- Agency/Creative: Bravo Design
- Article Title: Bravo Design Agency Creates Axi Lwanda Gin Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Africa
- Project Deliverables: Brand Creation, Brand Naming, Product Architecture, Product Naming, Research
- Format: Bottle
- Substrate: Glass