” The Organic Soapberry Shampoo Fresh owned by Saigon Cosmetics ( SCC), originating in
Saigon. In the shape of black bottle and hot pink cap, Fresh has become a familiar hair-care
products and been trusted by many Vietnamese generations , especially women. First made
appearance in the market in 1975 and competitively challenge with others imported beauty
products during 30 years, Fresh still find its own spot in the consumer’s heart.
Attempting to come back with a new look, Bratus was asked to re-design the label of the
Fresh shampoo system with a wide range of scent in addition to the Original Soapberry, for
example Pomelo and Mint.
Fresh with gentle formula and nourishing natural ingredients, Soapberry, Pomelo Oil, Neem
leaf helps strands incredibly soft, silky, and shiny. More than that, all the pleasant smell
brings relaxing feeling and enhances mood.
To keep the familiar image that has followed the Soapberry line’s loyal consumer , we adjust
the Cap’s Pink level and preserve the black bottle. Other than that, We focus on the natural
nourish extract for hair care.Plus, locate and position the Products in the marker.
After 7 months of manufacturing and experiment , Fresh has stepped up in the game with a
minimal design and clear message, standing out in the supermarket stalls among the
competitors.
Bratus has developed and optimized Fresh’s position in the market to create a delicate,
refined and pure beauty product that speak the language of natural ingredients. This is a
strong point that attract the consumers in the decades of synthetic cosmetics.”