Timeless elegance: The design of the “Madelón” Brandy label is the essence of timeless elegance. Its refined lines and sophisticated colour palette capture the soul of a spirit that has endured over time, delivering a luxurious experience with every sip. This is a limited edition with a maximum of 300 bottles every 3 years originating from Bodegas Suau founded in 1851 in Mallorca Spain, at the entrance to the winery you will read in Latin “Tempvs est amicvs mevs” which translates to “Time is our friend”.
In the words of the creative director Benazir Bazán: “Working with such an old brand is a great responsibility and an awesome challenge, at the end it’s the closest thing to doing alchemy for us! Just when you manage to assimilate the visual language that has elapsed so many years the essence of the product appears… a unique opportunity for the designer”.
The “Madelón” Brandy label combines tradition with a contemporary touch. Its design balances classic and modern elements in perfect balance, creating a unique aesthetic that will appeal to both lovers of tradition and the most avant-garde consumers.
This exciting project has allowed us to deploy all our creativity and design expertise to capture the unique essence of this exquisite distillate. Every line, every colour and every detail has been carefully conceived to convey the passion and legacy that Bodegas Suau has maintained for generations (founded in 1851).
It is a privilege to work together with master distillers to create a label that will further elevate the experience of enjoying Madelón Brandy, and we are excited to share our design with the world.
- Agency/Creative: Bazan Lab
- Article Title: Brandy Madelon Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Palma de Mallorca
- Market Region: Europe, North America
- Project Deliverables: Creative Direction, Label Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: #brandy #cellar #packagingdesign #graphicdesign #spirits #spiritsdesign #labeldesign #labels #etiquetas #diseñoetiquetas #bottledesign #graphics #packaging #disseny #diseñobotellas #illesbalears #españa
Designer & Creative Director: Benazir Bazán