ZUKAE is an instant noodle brand created for people who live life on the move. It is made for gamers, students, and night owls who crave flavor, speed, and energy in one satisfying bowl. The brand is built around a simple idea: flavor that keeps up with your pace. It celebrates the moments between work and play, when food becomes both comfort and fuel.

The visual identity was designed to feel bold, modern, and craveable. The main logo uses a condensed, vertically stretched type that communicates confidence and speed. A small cut in the letter K adds a playful quirk, while the stacked secondary logo and italic tagline express momentum and attitude. The monogram symbol of the letter Z is shown in motion, surrounded by speed lines and a soft neon blur, representing nightlife energy and the pulse of a fast city.

ZUKAE’s color palette brings together bright red for heat, neon lime for nightlife energy, dark brown for depth, and soft beige for balance. The combination feels both flavorful and premium. The typography system mixes heavy sans-serif fonts for impact with italic styles to create a sense of motion. A script type that loops like noodles adds warmth and flavor to the design.

Illustrations and icons tell the story of real moments: a gamer eating noodles while playing, a student studying late at night, a night-shift worker recharging between tasks. These visuals connect the brand with everyday experiences and show ZUKAE as a companion, not just a product. Supporting patterns of chopsticks, noodles, flames, and clocks highlight themes of flavor, speed, and fun.

ZUKAE turns instant noodles into a modern lifestyle experience. It is fast, flavorful, and full of energy. More than a quick meal, it is a bold brand that reflects the rhythm of modern life.