Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

BrandOpus Give Rustlers New Fist-Bump Identity

BrandOpus Give Rustlers New Fist-Bump Identity

Our new work for Rustlers positions the brand as the ‘Anytime Hero’ – with a self-assured, no-nonsense and street smart attitude. Being able to deliver a quality flame-grilled burger in two minutes is a bit of a life hack, so we sought out create a visual language that evokes a sense of honesty, savviness and resourcefulness but in a relevant & dynamic way.

The new fist-bump moves beyond the brand’s literal and functional associations of flame grilling, and celebrates the straight-up satisfaction that Rustlers is all about.

CREDIT

  • Design Agency: BrandOpus
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: BrandOpus Give Rustlers New Fist-Bump Identity
  • Brand / Project Name: Rustlers Rebrand; New Identity & Packaging Design
  • Strategic Deliverables: Product Architecture, Brand World, Brand Strategy
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Rebranding
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Fast Food
  • Consumer Packaging Format: Case
  • Consumer Substrate / Material: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
59
Good
Vote
10
Bad
Vote
4
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
58
Good
Vote
11
Bad
Vote
4
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
62
Good
Vote
8
Bad
Vote
3