BrandOpus Give Rustlers New Fist-Bump Identity
Our new work for Rustlers positions the brand as the ‘Anytime Hero’ – with a self-assured, no-nonsense and street smart attitude. Being able to deliver a quality flame-grilled burger in two minutes is a bit of a life hack, so we sought out create a visual language that evokes a sense of honesty, savviness and resourcefulness but in a relevant & dynamic way.
The new fist-bump moves beyond the brand’s literal and functional associations of flame grilling, and celebrates the straight-up satisfaction that Rustlers is all about.
- Design Agency: BrandOpus
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: BrandOpus Give Rustlers New Fist-Bump Identity
- Brand / Project Name: Rustlers Rebrand; New Identity & Packaging Design
- Strategic Deliverables: Product Architecture, Brand World, Brand Strategy
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Rebranding
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Fast Food
- Consumer Packaging Format: Case
- Consumer Substrate / Material: Plastic