UK based creative agency, Brandon Consultants are proud to announce the launch of a striking new visual brand identity for Arrowtown, a UK based ‘Ready to Drink’ (RTD) alcohol brand founded by two brothers with a vision to make a meaningful impact on the drinks industry.

Combining great taste, a health-conscious approach, and a commitment to marine conservation, Arrowtown had all the ingredients to create a powerful brand but needed a unified identity to truly cut through the market noise.

Brandon Consultants understood that Arrowtown’s audience craves feel-good moments with friends while enjoying flavourful, sessionable drinks made with all-natural ingredients. There was a need for a drink that doesn’t compromise personal or environmental values.

While savouring great experiences and contributing to a better planet are priorities for the brand, Brandon realised that Arrowtown’s mission to protect the oceans could seamlessly integrate into consumers’ social and consumption occasions, enhancing the brand’s appeal without removing the fun at the heart of the brand.

To amplify Arrowtown’s story, Brandon crafted a brand strategy that simplified and connected its core elements, creating a cohesive identity that embodies both “feeling good” and “doing good.” This approach ensures that the brand’s passion for great taste and uplifting spirits is inseparably linked to its environmental commitment.

Brandon Consultants Design Director, Joe Bembridge, says “Our design brings Arrowtown’s vision to life with a bold, visually dynamic presence in the competitive RTD category”.

He continues “Arrowtown’s new look features distinctive brand assets and a striking visual language, capturing the brand’s unique waves of positivity while highlighting its dedication to ocean conservation”.

Arrowtown now stands out with an identity that connects with its audience on both an emotional and ethical level, making it a leader not only in taste but also in its commitment to the planet.