Tatari are creating the future of TV advertising. We partnered with them to create an identity that brings this to life. For the logo we were inspired by the horizontal graphs in Tatari’s product platform. At the heart of the brand system, the composition uses a modular pixel grid and TV test card color palette.
CREDIT
- Agency/Creative: A LINE
- Article Title: Branding the Future of Tv Advertising
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
- Industry: Mass Media
- Keywords: BRANDING, BRAND IDENTITY, GRAPHIC DESIGN, WEB DESIGN, IDENTITY, MOTION DESIGN, LOGO, TYPOGRAPHY, WEBSITE DESIGN, DIGITAL DESIGN
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
