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Branding the Future of Tv Advertising

Branding the Future of Tv Advertising

Tatari are creating the future of TV advertising. We partnered with them to create an identity that brings this to life. For the logo we were inspired by the horizontal graphs in Tatari’s product platform. At the heart of the brand system, the composition uses a modular pixel grid and TV test card color palette.

CREDIT

  • Design Agency: A LINE
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding the Future of Tv Advertising
  • Brand / Project Name: Tatari Rebrand
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Brand Digital Design, Brand Guidelines, Rebranding
  • Service Brand Application: Brand Guidelines, Outdoor Media, Print Ad Campaign, Print Brochure, Print Stationery, Social Media, Website
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Project Keywords: BRANDING, BRAND IDENTITY, GRAPHIC DESIGN, WEB DESIGN, IDENTITY, MOTION DESIGN, LOGO, TYPOGRAPHY, WEBSITE DESIGN, DIGITAL DESIGN
  • Industry Category: Mass Media

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