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Branding Studio Fable&Co. Refresh their own Brand Identity

Branding Studio Fable&Co. Refresh their own Brand Identity

With five rewarding years of continued growth & success as an agency, Fable&Co. set about the exciting but daunting challenge of refreshing their own brand identity.

This included identifying their unique positing & proposition, defining clarity & cohesion around their tone of voice, brand personality as well as articulating their brand purpose; ‘Thoughtful Creativity, Fuelling Ambition’.

Elements of their original visual identity were retained, such as the logo, F&C monogram, tone of voice & tagline ‘Brand Artistry’. The challenge was to craft & develop an authentic visual language, one that truly reflects who Fable&Co. are as a brand.

The refreshed visual identity consists of a series of stylish & sophisticated, photo-montage style creative artworks. Each of these initial artworks were unique visual representations of Aesops Fables, that drew parallels with important morals related to delivering effective branding, design & digital projects. These artworks were meticulously crafted with deep meaning & visual allure.

The new studio environment effectively complemented & represented their new brand tone & vibe. Large artworks were created & installed – instantly resulting in bringing to life their stylish, creative environment at long last. A statement ivy wall, designer table-tennis table & exquisite bespoke furniture are just some of the interior design features carefully curated within the space – fusing striking wall vinyl’s with clean white walls, offset with an abundance of Kentia palms & impressive hanging foliage.

Following detailed photoshoots & drone video shoots, writing compelling messaging & copy, Fable&Co’s new & improved website emerged with a strong consideration given to content hierarchy, clean & engaging case studies & delivering a highly-effective user experience.

CREDIT

  • Agency/Creative: fable&co
  • Article Title: Branding Studio Fable&Co. Refresh their own Brand Identity
  • Organisation/Entity: Agency, Published Self Promotional Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Photography, Product Architecture, Rebranding, Research, Tone of Voice
  • Industry: Mass Media
  • Keywords: branding studio, branding agency, digital agency, creative agency, brand identity, brand refresh, refreshed visual identity, illustrations, artworks, website design,

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