With five rewarding years of continued growth & success as an agency, Fable&Co. set about the exciting but daunting challenge of refreshing their own brand identity.

This included identifying their unique positing & proposition, defining clarity & cohesion around their tone of voice, brand personality as well as articulating their brand purpose; ‘Thoughtful Creativity, Fuelling Ambition’.

Elements of their original visual identity were retained, such as the logo, F&C monogram, tone of voice & tagline ‘Brand Artistry’. The challenge was to craft & develop an authentic visual language, one that truly reflects who Fable&Co. are as a brand.

The refreshed visual identity consists of a series of stylish & sophisticated, photo-montage style creative artworks. Each of these initial artworks were unique visual representations of Aesops Fables, that drew parallels with important morals related to delivering effective branding, design & digital projects. These artworks were meticulously crafted with deep meaning & visual allure.

The new studio environment effectively complemented & represented their new brand tone & vibe. Large artworks were created & installed – instantly resulting in bringing to life their stylish, creative environment at long last. A statement ivy wall, designer table-tennis table & exquisite bespoke furniture are just some of the interior design features carefully curated within the space – fusing striking wall vinyl’s with clean white walls, offset with an abundance of Kentia palms & impressive hanging foliage.

Following detailed photoshoots & drone video shoots, writing compelling messaging & copy, Fable&Co’s new & improved website emerged with a strong consideration given to content hierarchy, clean & engaging case studies & delivering a highly-effective user experience.