Branding Strategy and Identity Design for Vegan Gentlemen Shoes Brand

Branding Strategy and Identity Design for Vegan Gentlemen Shoes Brand

 Studio tkd – Gentleberg Shoes

Gentleberg shoes is a vegan gentlemen shoes brand from Amsterdam. The shoes are made out of man-made materials that look just like real leather.Gentleberg shoes invited us to help develop the brand strategy and identity. Our goal was to create an engaging identity which creates awareness among the target audience.We created a fresh and strong identity with key messaging and a robust design toolkit for launch, inclusive of a full messaging system, product and lifestyle photo libraries, digital ads, and social media posts.

CREDIT

  • Design Agency: Studio tkd
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding Strategy and Identity Design for Vegan Gentlemen Shoes Brand
  • Brand / Project Name: Gentleberg Shoes Branding
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Retail Brand Design, Consumer Brand Advertising
  • Location: Netherlands
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Fashion
  • Consumer Packaging Format: Bag, Box, Wrap
  • Consumer Substrate / Material: Pulp Board

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0