I created “Spiked” because I was impressed with the sudden popularity of spiked seltzer water (e.g. White Claw) in the US. While I, myself enjoy these beverages quite a lot, I wanted to make something that would draw people’s attention with a witty design using my skills in branding, illustrating and advertising. I’m in my mid twenties, so I chose the millennials as my target audience. I wanted to create something that resonates with people who were born into the internet era with easily consumable, minimalistic, yet almost “cute” design.
CREDIT
- Agency/Creative: Milla Odor - Freelancer
- Article Title: Branding, Packaging and Advertising Design for a concept alcoholic beverage brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Hungary
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
