The team at Bach 95 approached Blue Whale Media in 2021 as they were looking for ways to claim their digital space with a sleek and professional website. They wanted transferable and recognisable designs that can be used to promote their products.
The client and his partners, local sports personalities, were starting a company to sell low-calorie beer. As sports personalities, they had spent most of their professional careers struggling with this issue and therefore chose to tackle the problem themselves.
The name was a take on their local area, “Sandbach”, and the numbers combined the player’s numbers, making this a truly personal product they were creating. The company has been established over the years and is now available in many bars, restaurants, sports venues and shops.
The brand needed to portray an inclusive, friendly image but still fit in with the traditional alcohol markets. This is where Blue Whale Media has come in to help develop its brand.
We created solid yet cool branding guidelines that can be transferred across digital platforms and their iconic beer packaging. We wanted to add a touch of sophistication to their online presence. Our graphic designers created a user-friendly website that allows people to learn more about the brand and order their favourite beverage.
The branding perfectly complements the website we designed and built for them. We wanted to create a sleek and professional design inspired by the team that allows users to navigate through the website with ease.
The immersive and polished design of the website perfectly draws in the target market for the company. The website design allows Bach 95 to fit in with the alcohol industry but still stand out from its competitors. We implemented a subscription functionality that allows people to have their favourite beverage delivered to their homes with a subscription.
- Agency/Creative: Blue Whale Media
- Article Title: Branding Overhaul for Bach 95
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Warrington
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Creative Direction, Graphic Design, Web Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
Operations Director: Stephanie Sweeney