Bue is a the westernmost fishfarm in Norway. Producing sustainably harvested landbased Fresh Island Salmon.

The brands ESPs are the fresh atlantic waters, the Island fishing traditions, the harsh elements and the strong currents.
All optimal conditions to harvest a superior athletic salmon. With the merger of old traditions and new technology, this gives them a current advantage.

Brand film narrative:
In the ocean gap furthest west in Norway, there is a lot of resistance. A resistance creating resilience in both fish and folks.
Since the dawn of day, Salmon has been our way of life. A life lived on nature’s terms.

We still live in harmony with nature, but times are changing. Now we harvest the fish on land instead of catching it at sea. A more sustainable solution for both islanders and the planet.

The salmon keep swimming as it has always done, Naturally strong, against the current.

Bue® Salmon Current Made

Current Made
Only with resistance, can we create real progress. In the ocean gap furthest west in Norway, there is a lot of resistance. Here you’ll find our Fresh Island Salmon swimming naturally against the strong flowing current.

Powerful. Naturally.
Our Fresh Island Salmon is current made. Swimming instinctively against the continuous current, they are naturally healthy, more powerful, firm and tasty. The natural choice.

Fresh Island Salmon
Shaped by the current, this is a naturally fresher, firmer salmon. Harvested at its peak, our fish set an unrivalled standard of tasteful nutrition. A delicate, healthy taste of distinctive origin.

Resistance builds resilience
Only with resistance can we build resilience. Only with resilience can we make progress. Sitting on the edge of the ocean gap, the Bue Islands encounter a lot of natural resistance.

A Lasting Legacy
It is said that people build too many walls and not enough bridges. On the west coast and islands of Norway there are no walls, but lots of bridges.

The Bue Islands are home to a closely knit community of people trusting and depending on each other. A community working together with, against and in one with the elements. Pioneers, tradesmen, travellers, and sea farmers. Innovators and craftsmen utilising the resources of nature to their full potential. In this Northern archipelago, Bue is bridging the twin pillars of seafood traditions and the future of seafood, developing sustainable solutions for the next generations.

Inclusive and transparent, Bue is embracing the hard-earned resilience of past generations and reinventing it. In Norway’s westernmost island community, we are harnessing the best of modern, cutting-edge, land-based flow-through technology to raise healthier salmon and protect the ecosystem.

Pioneering aquaculture solutions are at the very heart of the business. Bringing together production experience and environmental expertise, we are working with the community and our industry partners to create a lasting legacy.

Norway’s westernmost island community
The Bue Islands naturally stand strong against tides and currents. This windswept fishing community comprises over 300 islands, islets, and reefs, of which only 15 are inhabited.

Branding Norway’s Westernmost Fish Farm
As far west as one can get in Norway, on the edge of the ocean gap, the Bue Islands have long been shaped by tides and currents. Going right back, the Norse use of ‘Búi’ meant ‘settled’. The name derived from the old fishing huts of the early settlers, who came in numbers to the Bue Islands from the mainland during the rich fishing seasons.

Permanent settlement traces a long way back too. A fishing community on the Bue Islands is named in the ancient saga of Egil Skallagrimsson. The strategic location of the islands on the old sailing routes along the coast and across the sea has made the Bue Islanders opportunity-seeking and outward-looking.

Fish provided a livelihood for generations of the islanders – who have made a living by working with and against the forces of nature. Fish are still a way of life, but times have changed. Today, the Bue Islanders raise salmon, instead of catching them out at sea. They still do things their own way, however, and the fish still swim in and against the ocean current, as they always have.

In one with the elements
Bue islanders work with, against, and in one with the elements. Here resistance builds character and communities. The strong currents create resilient, healthier fish – and folks too.

Timeless Traditions
This is an island community rooted in the traditions of fishing. In the past, the Bue Islanders would catch the salmon returning back across the Atlantic to their native Norwegian streams. Knowing when the salmon came in from the sea, the Islanders worked with the elements – on nature’s terms – to maximise the catch.

Today, the island’s fisher folk and fish farmers weave together their proud traditions with modern innovations to harness the current advantage of the pure and powerful North Sea. Building on an old sense of belonging, and a hard-earned resilience, the Bue Islanders continue to refine their unique character and fishing traditions.

Salmon has always been at the heart of fishing here. The bonds between the salmon and the people are timeless. Both swim against the current, and both are stronger and more adaptable. Today, the Bue Islanders may raise the salmon, rather than catch them, but they still do it their own way.