Introducing Lou & Joy, the hippest sunglasses brand in town that’s here to bring some serious laughter and sunny vibes to your life! Designed especially for women who want to rock their sunny days with style and protect their precious peepers, Lou & Joy is all about fun, youthfulness, and safeguarding those beautiful eyes from the blazing sun.
Our sunglasses collection not only boasts a dazzling array of trendy frames but also features special lenses that act as your personal bodyguards against the sun’s harmful UV rays. With Lou & Joy, you can strut down the street knowing that your eyes are shielded by the ultimate protectors, while still looking like a total fashionista!
But wait, there’s more! Lou & Joy isn’t just a sunglasses brand; it’s a ticket to a world of pure joy and amusement. We believe that life is too short to take seriously, so we’ve infused our designs with a hefty dose of humor and playfulness. From quirky shapes and funky colors to hilarious embellishments and unexpected surprises, our sunglasses are guaranteed to turn heads and bring a smile to your face.
When you slip on a pair of Lou & Joy shades, you’re not just wearing sunglasses, you’re wearing a ray of sunshine that instantly transforms any gloomy day into a fabulous adventure. Whether you’re hitting the beach, dancing at a music festival, or simply sipping on a margarita with your besties, Lou & Joy shades will be your trusty sidekick, keeping your eyes protected and your fun meter at an all-time high.
So, ladies, grab your Lou & Joy sunglasses, and get ready to soak up the sun with a healthy dose of humor and style. Let your eyes shine bright, your laughter be infectious, and your adventures be legendary. Embrace the joy and join the Lou & Joy revolution today!
The goal was to break the image that we usually have of sunglasses and so we have a typography that wants to be rebellious but also in the air of time with as a graphic element an alligator wearing glasses to add a more fun and young side to the brand.
We have several colors including a dark purple and a mustard yellow and as secondary colors a gainsboro, orange, razzmatazz and saphire.
- Agency/Creative: Iliaz
- Article Title: Branding Identity for a New Brand of Sunglasses for Women Called Lou&Joy
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Morocco
- Agency/Creative City: casablanca
- Market Region: Africa
- Project Deliverables: Brand Identity
- Industry: Fashion
- Keywords: sunglasses, women, fun, young
Art Director: Ilias Zarrouk