Urtica Wellbeing calls itself a ‘new generation spice brand’. It’s a plant-sourced supplements brand that produces adaptogenic powder extracts.
Adaptogens are the most important herbs that strengthen our mental health, help us to manage stress and increase our immunity in daily life.
Urtica Wellbeing offers a fast and very simple way to consume these adaptogens, it can blend into any food and beverage to improve health and wellness. It suggests a new way of keeping balance every day, mentally and physically, using the healing power of herbs and spices.

The branding takes its inspiration from the powder blends, their colours and their effects on the body and mind. Branding aims to be minimal and soothing, like the product itself. The icon illustrates the healing touch of nature with the symbol of Urtica – a genus of flowering plants. There are four different blends of Urtica Wellbeing: Zen Maker, Gut Healer, Inner Beauty and Mind Food. Each blend is represented by hand-drawn minimal and abstract icons which are used throughout the branding and packaging. Packaging design includes label design, card box packaging, small cards for each product with small recipes and how-to-use suggestions and sticker design. All are produced and on sale online.

Urtica Wellbeing has launched in Turkey. The brand’s goal is to help people to feel better, naturally reduce stress and anxiety, and introduce new healthy spices to their eating patterns.