Branding for Zwapa a Company that Recycles and Repairs Mobile Phones
Challenge: Zwapa recycles and repairs mobile phones, in particular the iPhone. The key service consists in unique restoration of the IPhone using only original factory parts.
We have brought the Zwapa brand visual aspects of purity and nature, which is a reference to the recycling activities of the company. We used pure font solutions and monochrome colours as the main technique. Photographs of models are used in atmospheric style and are used mainly in black and white. The laconic visual language, stylized letter “Z” increased brand recognition and created a unique image.
Result: The result is increased recognition of the company, including on social networks, as well as an increase in the number of customers who want to cooperate with Zwapa.
- Design Agency: Anatoliy Terentyev
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Branding for Zwapa a Company that Recycles and Repairs Mobile Phones
- Brand / Project Name: ZWAPA
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Redesign, Graphic Design, Brand Guidelines, Brand Experience
- Service Brand Application: Brand Guidelines, Packaging, Print Brochure
- Location: Russia
- Market Country: Mexico
- Market Region: South America
- Product Category: Identity
- Project Keywords: BRANDING CLEAR COMMUNICATION DESIGN IDENTITY MINIMALISM STRATEGY VISUAL