Yallago is a delivery and shipment independent application based in Cairo, Egypt. The application was originally founded in 2020 with a wide variety of services and products owned by the brand, But in the middle of 2021 after some expansions of the brand, owners decided to separate and specialize only in delivery and shipment.
Based on that vision and development of the brand we as me and the brand owners discussed about how we can develop the new identity and vision of the brand in new branding structures.
The brand was already expanding and the new strategies are build to developing and maintaining brand’s market share, so we had to make the logo more attachable and serves that purpose. But we didn’t made only logotype, we have also been working on the brand icon to develop some applications for the brand, we have came up with a concept of dynamic and extended icon to deliver the brand’s new message which is “Where ever you are, we can get you your stuff.” It will be explained in the following footage. This is our new brand message, that’s how we can build a trust with customers and how we can be able to offer them our services wherever they are and whenever they want to ship. Based on the brand message we were trying to apply a concept where you can connect easily with, which can refer more accurately with it, and we applied it with the icon. The icon should have been extended and dynamic, it could be used on our packages, our communication materials that will be used internally and externally within and outside the boundaries of our brand parameters. Based on the brand message there are tons of applications can be done in order to maintain that image of how we can engage delivery of shipments to user. We mean our message literally wherever you are and how tough you think the road to get you your stuff and whatever your order and how complex it is, we can get it real easy, we have the equipment to deliver it to you with all the means necessary.
- Agency/Creative: Mahmoud Jamal
- Article Title: Branding for Yallago Delivery and Shipment App by Mahmoud Jamal
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Brand Identity
- Industry: Transport
- Keywords: Delivery, Shipment, Transport, Moving, Packaging,
Brand Design: Mahmoud Jmal