Victorstone is one of the top names when it comes to boutique luxury real estate, in the UK. They’ve established themselves as a lifestyle-orientated, innovative and technology-driven entity that focuses on achieving outstanding results and delivering exceptional levels of customer satisfaction.
Victorstone does not operate like your typical UK estate agent. Their focus is on residential and commercial real estate and helping their clients fulfil their dreams of a luxury lifestyle, both in the UK and abroad. The problem was their existing branding didn’t reciprocate this, and this meant a re-brand was needed. When you’re dealing with properties surpassing the £10m mark, you have to look the part. They wanted us to take care of their branding needs along with designing and developing a bespoke website.
We created a fresh look for them that used complex shapes, clever use of layers and focused on rich visuals. From the outside looking in – you could finally see that this real estate company meant business. The look was modern, elegant and above all, bold. Now their brand ethos reflected the day-to-day operations and behind-the-scenes deals of multi-million-pound luxury real estate.
The website we created was unlike anything their industry had seen before. The flat 2D design and rulebook of a traditional property website were thrown out the window. We used their new branding as a foundation to help create a unique, almost cinematic user experience which focused a lot on visuals, bold shapes and animations.
Since the launch Victorstone has experienced an increase of 110% in traffic and almost a 50% decrease in its bounce rate. They have experinced an influx of applicants for job roles within their company and Social Media is now a core focus. on Victorstone’s marketing
efforts in order to diversify their current audience.
- Agency/Creative: The iirth Company
- Article Title: Branding for Victorstone Boutique Luxury Real Estate
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe, Middle East, North America
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, User Experience, User Interaction, Web Design
- Industry: Real Estate
- Keywords: Properties, Estate Agents, Real Estate
Director: Ray Islam