If they know something in Turrialba, it is to create.
Because they have been doing it all their lives thanks to the wealth that is born under their feet. On earth, his land.
A beautiful and productive land, from which thousands of stories are born, families full of tradition, happiness that tastes better if shared. A land full of talented people, who love what they do and where they do it, people who are proud of their origin who carry a great passion in their chest, who get up every day to continue creating products, experiences and moments full of aroma, flavor and freshness. Full of memories and stories that are yet to come. Because with those hands, that great love and immense passion, only unique things can be created. Authentic from its origin. And they can only be created on this earth. A land that has no roof. Like them. A land of creators. Turrialba. Origin creators.
This manifesto summarizes the project completely. We created the name Turri, which is a diminutive of Turrialba, an area with a lot of natural wealth
Turri is a website or digital platform, we like to compare it to a window or a digital bridge between Turrialba and the consumer where they offer exposure to local producers and the tradition and culture of the area, thus generating fair trade.
Through branding we reflect that richness through a modern iconography, combining photos of the area, of the people who create the products and thus communicate a modern and close concept. We created the concept of “Creators of Origin” to strengthen it and thus have a broad image focused on the DNA of the brand.
- Agency/Creative: Gitanos
- Article Title: Branding for Turri Digital Platform by Gitanos
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Costa Rica
- Agency/Creative City: Costa Rica
- Market Region: Global
- Project Deliverables: Brand Guidelines, Brand Identity, Branding, Icon Design, Illustration, Logo Design
- Industry: Agriculture, Technology
- Keywords: Costa Rica, farm