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Branding for Toyama Auto Parts

Branding for Toyama Auto Parts

Toyama is a mechanic and auto parts, specialized in the Toyama brand.
The owner’s passion for cars, especially the Toyota brand, comes from childhood. A descendant of Japanese from Toyama-Japan, he joined his passion with his Japanese tradition. After years in the market, the brand decided to change its identity, its way of living, and being consumed. His brand is based on Japanese culture and all the experience acquired by the brand during these years in the market. The pictogram has different meanings, with the letters TYM (ToYaMa) superimposed on the sun (Symbol Japan/Flag Japan) inspired by Kanji (Japanese Alphabet).
The Toyama brand was born from the attributes below: Passion, Tradition, Contemporary, Minimalist, Essentials, Dynamics, Direct

Generate impact and surprise on the customer, both in the visual aspect and in the provision of services. Personalized service, various benefits and care for all motorcycle brands.
A brand that protects the world of cars, with years in the market, decided to change and adapt to the new demands of the public and the market, focused on digital and new perspectives in targeting the customer through social networks.
We seek a deep analysis of the public’s needs, thinking about every detail and all the brand building processes.
The Lotipa Brands team sought in the regional aspect to understand the target audience of the brand, market consultations, competition and targeted strategies were used in the process. We came to the conclusion that the brand should be elegant, minimalist and contemporary. It used dark tones mixed with red, bringing identity and clear identification of the brand.
Complete mechanics, auto parts, and technical assistance, with a contemporary identity and ready for success.

CREDIT

  • Agency/Creative: Lotipa Brands Studio
  • Article Title: Branding for Toyama Auto Parts
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Lotipa Brands Studio
  • Market Region: South America
  • Project Deliverables: Brand Identity, Graphic Design, Packaging Design
  • Industry: Retail
  • Keywords: AUTOPARTS Auto Service branding identidade visual logo mechanic Minimalism monogram Packaging

  • Credits:
    Antoniel Felaínne: Antoniel Felaínne

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