Skinic is a body contouring brand that believes in real: real people, real skin, real results.
Based on their expertise and using the most advanced technologies and non-invasive body treatments, they help women reveal their best version.
When the Los Angeles, CA-based clinic approached us, we identified the need for a positioning and re-brand that would place greater value on the effectiveness and transformation caused by their unique protocols.
Every point of the strategy we developed, from the inclusive photographic direction, to the tone of voice – which communicates with highly demanding consumers – to Skinic’s complete brand experience are a reflection of the minimalist, straight to the point and confident identity.
This more optimistic and positive view on female bodies represented in all the strategically developed spots are a real self-love boost for all women.
Reinforcing minimalism, one of the brand’s attributes, the choice of black and white as primary colors for the photographic direction is one of the pillars of this visual strategy.
As a brand that promotes and praises real bodies through aesthetic procedures, the five shades between brown and beige represent skin tones, and the diversity of models strengthens this positioning.
All these points converge and together lead Skinic to reach a new level of almost instant identification with its ideal audience, making communication much more assertive.
Because they are experts in their market, Skinic’s tone of voice assumes a confident positioning, bringing relevant data and information to their consumers, but through a simpler language, without getting stuck in technical terms, thus maintaining coherence with the rest of their minimalist, inclusive and charming personality.
And to synthesize all that Skinic is, the perfect tagline takes shape:
“Feel confident in your own skin”.
Because every woman deserves that feeling.
- Agency/Creative: Ismo Design
- Article Title: Branding for Skinic Body Contouring
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: South America
- Project Deliverables: Beauty Photography, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Brand Tone of Voice, Tone of Voice, User Experience
- Industry: Health Care
- Keywords: Beauty Body Contouring Skin treatments Woman
Designer: Lua Konrad