The recent change in command and the need for rebranding created the opportunity to innovate and do something totally different, and that could stand out from its competitors in its region. Duly inspired by something that brings flavor and is fun, a really “remarkable” brand emerged, which connects with the young audience and social networks, and also with a retro vibe. The color palette with contrasting tones and the fluid, moving font type come together to give the new brand identity and new energy.
CREDIT
- Agency/Creative: Pato Brands
- Article Title: Branding for Roosticos Friends and Food
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Tatuí
- Market Region: South America
- Project Deliverables: Brand Design
- Industry: Food/Beverage
- Keywords: burger, food, friends, fast food
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Credits:
Designer: Paulo Rogerio Martins
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
