Branding for RiiVi, a Latin American Streaming App Designed by Simple, Not Plain Agency
Simple has developed the brand strategy, positioning, tagline, visual identity, brand reel, brand song and audiologo for RiiVi, the first streaming platform of latin american content 100% for free.
We delivered a 360° solution that expresses the brand essence: ‘Continente contenido’ (Continent & content). Being a latin brand, we played with the words in Spanish, expressing different meanings: a “contained and stunning force”, and the support the brand offers to the platform in the world of streaming.
The visual identity for Riivi TV is built combining the identity of Latin America and the streaming/digital universe. A mother color rules the whole identity with simple but powerful graphic elements that represent the latin american essence and digital codes at the same time. The logotype has the strong and weight worked in the brand concept with a latin symbol in one of the superscript dots of the letter ‘i’, the leading vowel of the name.
RiiVi is a Chilean platform that will be available in Latin America in 2021 for Android and iOS. The main purpose of the brand is to offer the high quality productions in Latin America to the whole world.
This was the only conceptual and design proposal presented to our clients. The brief was so clear and we were so excited to create the brand, that everything fits great during the process: the brief, our deliverables and the client satisfaction as well. Here, their own words:
“When looking for a company that could help us to create our brand, we wanted someone that not only should give options to us but also show things we didn’t know we wanted. Simple surprised us in every meeting, positioning our brand in a place we had never dreamt before.” – Cristobal Güell, Founder.
“Simple has accomplished, with intuition and methodology, the goal of taking from our imaginary, the abstract spirit of our brand and bringing it to life in a coherent, unforgettable and unique way! Simply fantastic!” – Ilan Oliel, Founder & CTO.
- Design Agency: Simple, not plain.
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Branding for RiiVi, a Latin American Streaming App Designed by Simple, Not Plain Agency
- Brand / Project Name: RiiVi Brand Identity
- Production Credits: Sonic Branding
- Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice, Product Naming, Tagline
- Design Deliverables: Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience, Sonic Design
- Service Brand Application: Apparel, Brand Guidelines, Film/TV/Radio, Merchandising, Mobile App, Outdoor Media, Print Ad Campaign, Print Advertising, Social Media, Website, Digital Advertising, Sonic branding
- Location: Argentina
- Market Country: Chile
- Market Region: South America
- Project Keywords: Streaming, Latin America, Digital, Platform, App, Content, Continent, Chile, Films, Series
- Industry Category: Entertainment