Of all the Old North’s prestigious locations, the most coveted are undoubtedly those charming one-way side streets with minimal traffic, where low-rise residences are embraced by greenery and tranquility. The area surrounding Kikar HaMedina is brimming with these picturesque streets, but if you ask the locals where to find the creme de la creme, they will all point to the northern side of the square, towards Shikun Tzameret. It is here, on Akiva Arie Street, nestled among community parks and playgrounds, that we have chosen to create one of Tel Aviv’s most unique projects.
Shikun Tzameret, this ecosystem of calm serenity just steps from Kikar HaMedina, is considered by connoisseurs to be the most prestigious neighborhood in Tel Aviv. This comes from its ideal combination of quiet streets, intimate residences, leading educational institutions such as the Tichon Hadash and Herzliya Hebrew Gymnasium high schools, and popular cultural and community attractions like the Tel Aviv Museum of Art, the Israel Music Conservatory, the Dizengoff Scouts, and the Arlozorov Sports Center.
Its excellent location includes proximity to all major thoroughfares, walking distance from the planned light rail station and innovative transportation hub now being established at Savidor Central Station. The cafes of Ibn Gvirol Street and Rabin Square, the boutiques of the Basel Complex, the sprawling lawns of Yarkon Park, and everything else that makes Tel Aviv such a special city – it all awaits you within just a short stroll or bike ride distance.
All of this is the setting for the new green lung that is soon to be created .: the new Kikar HaMedina, at the end of the street. This iconic square is set to become a huge public park with a beautiful lake at its center, bounded by a promenade with running and cycling lanes, and containing shaded inner pathways, lawns and green corners, cafes, a community center, and three spectacular towers, in what is one of the most talked-about urban planning projects in Israel and around the world.
- Agency/Creative: Basman Tenenbaum
- Article Title: Branding for Real Estate Project ‘Akiva Arie 4’ in Tel aviv
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Israel
- Agency/Creative City: tel aviv
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Mark, Brand Naming, Brand Strategy, Branding, Copywriting, Design, Graphic Design, Icon Design, Logo Design, Typography
- Industry: Real Estate
- Keywords: Print symbol real estate Tel Aviv Israel
Designer: Basman tenenbaum