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Branding for Real Estate Project ‘Akiva Arie 4’ in Tel aviv

Branding for Real Estate Project ‘Akiva Arie 4’ in Tel aviv

Of all the Old North’s prestigious locations‭, ‬the most coveted are undoubtedly those charming one-way side streets with minimal traffic‭, ‬where low-rise residences are embraced by greenery and tranquility. ‬The area surrounding Kikar HaMedina is brimming with these picturesque streets‭, ‬but if you ask the locals where to find the creme de la creme‭, ‬they will all point to the northern side of the square‭, ‬towards Shikun Tzameret‭. ‬It is here‭, ‬on Akiva Arie Street‭, ‬nestled among community parks and playgrounds‭, ‬that we have chosen to‭ ‬create one of Tel Aviv’s most unique projects‭.‬

Shikun Tzameret‭, ‬this ecosystem of calm serenity just steps from Kikar HaMedina‭, ‬is considered by connoisseurs to be the most prestigious neighborhood in Tel Aviv‭. ‬This comes from its ideal combination of quiet streets‭, ‬intimate residences‭, ‬leading educational institutions such as the Tichon Hadash and Herzliya Hebrew Gymnasium high schools‭, ‬and popular cultural and community attractions like the Tel Aviv Museum of Art‭, ‬the Israel Music Conservatory‭, ‬the Dizengoff Scouts‭, ‬and the Arlozorov Sports Center‭.‬
Its excellent location includes proximity to all major thoroughfares, walking distance from the planned light rail station and innovative transportation hub now being established at Savidor Central Station. ‬The cafes of Ibn Gvirol Street and Rabin Square‭, ‬the boutiques of the Basel Complex‭, ‬the sprawling lawns of Yarkon Park‭, ‬and everything else that makes Tel Aviv such a special city‭ ‬‮–‬‭ ‬it all awaits you within just a short stroll or bike ride distance‭.‬

All of this is the setting for the new green lung that is soon to be created .: ‬the new Kikar HaMedina‭, ‬at the end of the street‭. ‬This iconic square is set to become a huge public park with a beautiful lake at its center‭, ‬bounded by a promenade with running‭ ‬and cycling lanes‭, ‬and containing shaded inner pathways‭, ‬lawns and green corners‭, ‬cafes‭, ‬a community center‭, ‬and three spectacular towers‭, ‬in what is one of the most talked-about urban planning projects in Israel and around‭ ‬the world‭.‬

CREDIT

  • Agency/Creative: Basman Tenenbaum
  • Article Title: Branding for Real Estate Project ‘Akiva Arie 4’ in Tel aviv
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Israel
  • Agency/Creative City: tel aviv
  • Market Region: Middle East
  • Project Deliverables: Brand Design, Brand Mark, Brand Naming, Brand Strategy, Branding, Copywriting, Design, Graphic Design, Icon Design, Logo Design, Typography
  • Industry: Real Estate
  • Keywords: Print symbol real estate Tel Aviv Israel

  • Credits:
    Designer: Basman tenenbaum

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