We are beyond excited to announce and share with you the extraordinary experience we’ve had in a collaborative effort with Raiser, powered by Volo. Raiser, an all-encompassing HR software solution, stands firmly committed to empowering businesses. Its prowess lies not only in addressing the needs of the HR department but also in functioning as a self-service tool for all individuals within the company.
Our dedicated team put in tireless effort to craft a brand identity that perfectly echoes the dynamic and forward-thinking nature of the Raiser team. The focal point of our work involved refining the originally conceived logo, ensuring it now exudes a boldness that authentically reflects the stability, trust, and growth that form the bedrock of Raiser’s comprehensive product philosophy.
In the realm of visual elements, a meticulously chosen and vibrant color palette was employed. These colors go beyond aesthetics; they embody the very energy, innovation, and adaptability that lie at the core of Raiser’s overarching mission. The shapes we’ve selected are no less intentional—dynamic and transformative, they resize and reshape on a whim. This fluidity symbolizes the agility, resilience, and transformative power inherent in Raiser’s HR solutions.
A key focus throughout our creative process was maintaining a refreshingly simple and sophisticated identity. This deliberate choice aligns seamlessly with Raiser’s commitment to streamlining and simplifying the lives of HR departments, making their tasks more manageable and hassle-free.
We extend our deepest gratitude to Raiser for entrusting us with this significant project. Here’s to a flourishing partnership and the sustained success of Raiser as it continues to redefine and transform the HR landscape!
- Agency/Creative: Digital Factory
- Article Title: Branding for Raiser
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: yerevan
- Market Region: Middle East
- Project Deliverables: Animation, Brand Identity, Branding, Logo Design, Motion Graphics
- Industry: Technology
- Keywords: branding, logo design, saas products, hr, visual identity
Art Director: Hovhannes Ghazaryan