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Branding for Professional Lighting

Branding for Professional Lighting

Amplux is a brand supplying professional lighting for a very specific market that includes electrical engineers, architects, developers and electrical wholesalers.
For this market the most import product criteria is meeting the required technical and quality specifications.
We developed a playful brand aesthetic around technical drawings.
By doing this the brand takes the intended consumer into consideration while clearly communicating its intended purpose and strengths.

CREDIT

  • Agency/Creative: April Station
  • Article Title: Branding for Professional Lighting
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: South Africa
  • Market Region: Africa
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
  • Industry: Technology
  • Keywords: Lighting, professional, LED, High Bay

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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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