Amplux is a brand supplying professional lighting for a very specific market that includes electrical engineers, architects, developers and electrical wholesalers.
For this market the most import product criteria is meeting the required technical and quality specifications.
We developed a playful brand aesthetic around technical drawings.
By doing this the brand takes the intended consumer into consideration while clearly communicating its intended purpose and strengths.
- Agency/Creative: April Station
- Article Title: Branding for Professional Lighting
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: South Africa
- Market Region: Africa
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Industry: Technology
- Keywords: Lighting, professional, LED, High Bay