Branding for Oztalia – Our way, the Oztalia Way

Branding for Oztalia – Our way, the Oztalia Way

Some jobs make you smile from ear to ear. Oztalia is one of them.

Oztalia is the brainchild of Tony and Suzanne Mitolo, who are salt-of-the-earth dreamers and doers with a gusto for love and life.

The Mitolos run a bustling Italian restaurant called Pizzateca in McLaren Vale. It has patrons lining up outside the door to get their hands on the pizza. No surprise there—it’s hand-stretched, cooked in a customised wood-oven imported from Naples and features sugo on the base handmade by Tony’s dad, Vito.

Vito’s magical sugo garnered a cult following of its own, followed by his wines … and his shiraz vinegar … and his chilli honey … and his limoncello. The Mitolos started jarring and selling Vito’s just-like-Nonno-makes produce and it was soon flying out the door. Tony marketed this produce under the name Oztalia, which he coined to describe his experience growing up as an Australian with a proud Italian heritage and an iron-tight love of family and culture.

Oztalia started off small but the Mitolos dream big. They knew to take Oztalia to the next step, it needed a real story, identity, look and vibe befitting the incredible produce and love affair between the two countries.

There’s where we came in, opting to overlap two distinct design aesthetics—one pure Aussie and one all things Italia. We love how the branding has captured the Mitolo’s courage and fun energy and are thrilled to watch it go from strength to strength. Oztalia now has its own online shop, distributors and a line of beer, and there’s plenty more coming.

CREDIT

  • Agency/Creative: Voice®
  • Article Title: Branding for Oztalia – Our way, the Oztalia Way
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Adelaide
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Tone of Voice, Branding, Design, Graphic Design, Label Design, Packaging Design, Product Photography
  • Industry: Food/Beverage
  • Keywords: #Branding #GraphicDesign #Typography #Identity #WinePackaging #Brand #Logo #AustralianDesign #DesignDaily #DesignInspiration #Oztalia #SouthAustralia #AdelaideFoodie #Gourmet #EatLocal #ItalianSauce #ItalianFood #AustralianMade

  • Credits:
    Creative Director: Anthony De Leo, Scott Carslake
    Creative Director: Scott Carslake
    Designer: Rowan Rowa-Laubsch
    Art Director: Anthony De Leo
    Finished Artist: Rowan Rowa-Laubsch

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