Branding for Miamai Design

Branding for Miamai Design

Salt and Sugar Creative Studio – Miamai Design

Mia Mai Design is a new brand which produces handcrafted sneakers for woman. It is located in Istanbul. Each sneaker has a unique design story comes up with its detailed and creative production process. We started from scratch and designed a logo inspired by constructivist fonts that has a strong, sharp yet simple attitude. Our aim was to create a balance between sportive and elegant. With the basic shapes and calm colours, overall identity is based on simplicity to make the sneakers stand out more. It was a fun project to work on. We hope you enjoy it as well!

CREDIT

  • Design Agency: Salt and Sugar Creative Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding for Miamai Design
  • Brand / Project Name: Miamai Design
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Digital Design
  • Location: Turkey
  • Market Country: Turkey
  • Market Region: Multiple Regions
  • Product Category: Fashion
  • Consumer Packaging Format: Bag, Box
  • Consumer Substrate / Material: Fabric, Pulp Carton

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