Latak is a brand of high-quality TPU smartphone cases with a heavy-duty braided cord strap. Latak seeks to free your hands so you can start living in the moment, taking back control of all your daily activities. Presenting a new way to carry your smartphone, these cases are made for the daring and fashionistas, those who dare to step out of their comfort zone and look for new ways to be different.

For this project, we worked on the creative and art direction of this photoshoot where we selected colors and elements that help us reflect freedom, comfort, and fashion, aspects closely related to the brand. We also worked on the design and development of their website and the expansion of the elements that accompany Latak in their world.
The brand’s graphic identity reflects Latak’s comfort and portability, as well as the carefree and modern atmosphere of its users. Each element comes together to represent the new way of having your phone close and hands-free to have fun, work, and be agile without losing sight of your smartphone.
Our biggest challenge was working with an already established brand identity, we focused on designing and creating elements that would accompany the existing identity and give it personality. These shapes that feel soft and rounded help to highlight the protection that Latak offers for your smartphone, which along with the brand colors envelop you in a fun and relaxed atmosphere.

Latak, reclaim the space in your hands to enjoy the moment. Free your hands.